Photos: Ground Up and Walmart Release WICKED-Inspired Sneakers
- Ground Up International has partnered with Walmart to launch Wicked film-inspired sneakers, merging fashion with entertainment and offering a blend of creativity, comfort, and style.
- The sneakers feature unique bumper messages reflecting the Wicked storyline and are constructed with durable materials, available exclusively at Walmart in various colors and sizes (6 to 11).
- This collaboration aligns with the release of the Wicked musical on the big screen, and the collection adds to the global phenomenon of Wicked-inspired merchandise, enhancing everyday fashion with a touch of magic.
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In a move that combines creativity, fashion, and entertainment, Ground Up International, a leader in innovative footwear, has teamed up with Walmart, the world's largest retailer, to launch a new series of Wicked film-inspired sneakers. This collaboration is set to capture the hearts of fans of the beloved musical and add a new layer of excitement to the fashion world.
A Magical Collaboration
Ground Up International, known for its unique and stylish designs, has been at the forefront of footwear innovation for years. By partnering with Walmart, they have created a collection of sneakers that not only reflect the spirit of the Wicked film but also offer a blend of comfort and style suitable for any occasion.
The sneakers, available in sizes 6 to 11, feature a sleek design with a cushioned sole. The upper material is made from man-made materials, while the outsole is a combination of rubber and leather, providing both durability and comfort. Each shoe is adorned with a unique bumper message: “Defy Gravity” on the right shoe for Elphaba's fierce, rebellious spirit, and “Perfectly Pink” on the left shoe, reflecting the signature colors of the Wicked story.
A Global Phenomenon
The Wicked musical has been a global phenomenon since its debut, captivating audiences with its untold story of Elphaba and Glinda. As the musical is set to return to the big screen this fall, the timing of this sneaker launch is perfectly aligned with the theatrical event. The vibrant world of Oz has inspired a wide range of merchandise from Universal Products & Experiences, including apparel, accessories, footwear, home décor, beauty items, toys, role play, publishing, collectibles, and more.
Retailing Magic
These Wicked-inspired sneakers will be available exclusively at Walmart stores and on the company’s website. The partnership between Ground Up International and Walmart ensures that fans of the musical will have an easy and convenient way to get their hands on these stylish and themed sneakers. With Walmart's extensive reach, the potential for these sneakers to become a must-have item is high.
Availability
The Ground Up Wicked Women’s High Top Sneakers will be available in various colors and sizes, making them accessible to a wide range of customers. Whether you're a casual fan of the musical or an avid collector of Wicked merchandise, these sneakers are sure to be a hit. Here are some key details about the availability of the sneakers:
- Sizes: Available in sizes 6 to 11
- Colors: Various color options to match the vibrant world of Oz
- Materials: Man-made upper with a rubber and leather coated outsole
- Care: Easy to clean with a wipe
- Country of Origin: Made in China
- Shoe Width: Medium width
- Closure: Adjustive lace-up
Fashion Meets Entertainment
The collaboration between Ground Up International and Walmart is not just about creating shoes; it’s about bringing the magic of Wicked into everyday fashion. The unique bumper messages on each shoe add an extra layer of detail that makes these sneakers stand out from the rest. Whether you’re looking to make a statement or simply want to show your love for the musical, these sneakers are perfect for any occasion.
Features
- Unique Bumper Messages: Each shoe features a unique bumper message – “Defy Gravity” on the right shoe and “Perfectly Pink” on the left shoe.
- Comfortable Design: The sneakers are crafted with premium materials for comfort and durability.
- Versatile Style: Suitable for casual outings and active days.
Conclusion
The launch of Ground Up’s Wicked-inspired sneakers marks a significant milestone in the intersection of fashion and entertainment. By combining creativity with the global phenomenon of Wicked, this collaboration has the potential to captivate fans worldwide. Whether you’re a fashion enthusiast or a fan of the musical, these sneakers offer something unique and exciting. As the world prepares to ‘defy gravity’ in theaters this fall, Ground Up and Walmart are ensuring that fans can do so both on and off the stage.
For more information about the Ground Up Wicked Women’s High Top Sneakers, visit Walmart.com.
